No matter which origin story you accept, products with the “Baby Ruth” moniker owe a great deal of their success to legendary Yankees Slugger “Babe” Ruth. Presented are (2) vintage Baby Ruth store display boxes with a c.1920s “5 cent” candy bar box and a c.1920s-30s “5 cent” cigar box with original tax seal.
Measuring 11-3/4 x 8 x 2 the candy box displays in attractive condition with moderate age appropriate wear and features dynamic graphics and strong colors. Baby Ruth candy bars originated in 1921. The manufacturer claimed the product was named after President Cleveland’s daughter Ruth who was a media darling and who passed away in 1904 at the age of 12. As the period between Ruth Cleveland’s demise and the introduction of the candy was 17 years, speculation leads to the belief that this claim was a flimsy attempt to avoid paying Babe Ruth royalties. The candy box’s fascinating graphics include a megaphone wielding character wearing an “NRG” (energy) sweater and the blurb “Rich In Dextrose The Sugar You Need For Energy”. Moderate peripheral wear and tears on the side panels only serve to enhance the tremendous authentic appeal of this early issue box.
Heavier wear affords the 9-3/4 x 5-1/2 x 2-3/4” cigar box true antique appeal. This cigar box retains a solid feel though the exterior of the lid is somewhat rippled. The hinge is tight and opens and closes easily. Significant sections of the exterior side panels are absent, however the important forward facing panel features bold, full lettering including the name of the cigar type “Perfecto Cellophane”. The interior side of the lightly soiled lid shows vibrant colors and lettering. The interior of the box portion shows moderate staining, which does not diminish the outward display appeal of this timeless treasure.